A fourth limited production run began in March 2011, lasting for eight weeks, before it became a permanent addition. It was initially re-released for brief periods (generally 8–12 weeks at a time), including a 2nd wave from December 2009 – February 2010 and a 3rd wave in Summer/Fall 2010. Ī variant without sugar or caffeine, available in parts of the United States.Ī variant containing natural sugar in place of high-fructose corn syrup released during mid-2009 under the name Mountain Dew Throwback. The previous formulation was sweetened exclusively with aspartame. In 2006, Diet Mountain Dew was reformulated with a new "Tuned Up Taste", using a blend of sucralose, aspartame, and acesulfame potassium as sweeteners. It is notable for including orange juice in the recipe.Ī low-calorie variant first introduced in 1988, replacing the similar drink "Sugar Free Mountain Dew". A zero sugar variant was introduced in 2020. High-fructose corn syrup replaced sugar in the 1990s, though today there is a modified variant made with cane sugar known as Mountain Dew Real Sugar. A revised formula was created by Bill Bridgforth in 1959. Notable variants include Baja Blast, Diet Mountain Dew, Code Red, LiveWire, Voltage, Major Melon, and Spark.Ī citrus-flavored soda developed in the 1940s by Barney and Ally Hartman, beverage bottlers in Tennessee. © 2023 NYP Holdings, Inc.Mountain Dew, a citrus-flavored carbonated soft drink now owned by PepsiCo, has had numerous branded flavor variants since the original formula's creation in 1940. You, too, could turn yourself into a Grady twin thanks to PepsiCo, which will launch an augmented reality Snapchat filter on Super Bowl Sunday “allowing fans to superimpose themselves into the twins scene in the DEW commercial” to “thrill their followers with the filter.”ĭuring the game at Hard Rock Stadium in Miami Gardens, Florida, Mountain Dew will also unveil a campaign featuring Tony, Danny’s invisible friend in “The Shining.”įor anyone who needs an explanation as to how a new soda offering could possibly warrant a take on “The Shining,” PepsiCo writes in a press release: “This modernized MTN DEW version of the story, further showcased how some things really can be as good as the original.” And then we’re treated to Cranston dressed as the young Grady twin girls in full blue-dress regalia.ĭon’t worry. Instead, good-sport Cranston declares, “Heeeere’s MTN DEW Zero!” to Ellis Ross, also a good sport who admits she was indeed thirsty amid her panic.Īnd to finish off this baffling, inexplicable, but somehow entertaining cry for consumers’ attention, a flood of Mountain Dew comes spewing from the hotel’s elevators. If at this point you were hoping for a “Heeeere’s Bryan!” instead of the iconic “Heeeere’s Johnny” catchphrase, you’ll have been led astray by this bizarro ad. “Come out, come out, wherever you are,” Cranston says before he gingerly taps on the bathroom door with a soda bottle, offering the beverage to Ross, playing a terrified Wendy Torrance just like Shelley Duvall did in the film.Ĭranston uses his ax to chop open the bathroom door, as Ellis Ross swats away the weapon with a body scrubbing brush - obviously a better option than Duvall’s kitchen knife. In this version, though, rather than being possessed by his own demons, the “Breaking Bad” star is amped up on the notion that MTN DEW Zero Sugar, unveiled earlier this year by PepsiCo, tastes just like the original. The 30-second commercial sees Cranston starring as Jack Torrance, the role made infamous by Jack Nicholson, as he goes on an ax-wielding tear in a fit of rage at the Overlook Hotel. That’s what ad execs seem to think, at least, so for a new zero-sugar iteration of the neon soda, their Super Bowl ad stars Bryan Cranston and Tracee Ellis Ross in an absurdly kooky take on the 1980 film based on Stephen King’s creepy best seller. Surely, the first thought you have upon hearing “Mountain Dew” is Stanley Kubrick’s “The Shining,” right? Hyundai Super Bowl commercial unites Boston celebs for ‘wicked smaht’ ad
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